EPISODE · Oct 8, 2025 · 41 MIN
Asha Jhaveri and Niva Zaveri on How Swati Snacks Became a Mumbai Institution
from Big Food Energy · host Smitha Menon
Yellow Plates For Two: Asha Jhaveri and Niva Zaveri, two of four generations behind Mumbai’s most beloved chaat institution, Swati SnacksStarters: The origin story of Swati Snacks – a tiny kitchen in Tardeo that sparked a Gujarati food revolution, and why quality always trumps quantityMain Course: Navigating family dynamics in business, balancing tradition with innovationTraditional Specialities: Lessons in humility, the role of social media, and the art of balancing customer nostalgiaBeverages: The charm of Swati and maintaining flavour and consistency across generations while innovating for the futureLunch Box Take-Away: Building relationships, training staff from the ground up, and unique food combinationsThis episode is all about familiarity, comfort, and an iconic Mumbai institution. Sounds to me like the perfect excuse to bring in the Coconut Caramel Patissa Indie Bar by Bombay Sweet Shop.– – –Host: Smitha MenonWe’re on YouTube, Spotify, and wherever food memories live. Drop in to say hello at [email protected] or [email protected] is a Maed in India production.Creative Director: Mae Mariyam ThomasProject Manager: Shaun FanthomeProducer: Meghna Gulati Animation: Alika GuptaVideo Editor: Kaval ChaudharyVideo Guidance: Jishnu GuhaSound Mixing Engineer: Kartik KulkarniOn-Location Sound Engineer: Nihar TemkarProduction Assistant: Natasha Vakil and Rachna Sukuru Artwork: Jishnu Bandyopadhyay
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