Asheli Atkins on Women’s Wealth, Black Entrepreneurship, and Genuine Corporate Diversity episode artwork

EPISODE · Mar 5, 2025 · 29 MIN

Asheli Atkins on Women’s Wealth, Black Entrepreneurship, and Genuine Corporate Diversity

from Your Brand Amplified

Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Asheli Atkins, a PhD in race and ethnic relations and an MBA who focuses on the intersection of growing wealth among women, particularly women of color, and the implications for legacy and financial empowerment. She highlights the rapid growth of women’s wealth, emphasizing the importance of providing access to financial education, coaching, and products tailored to their needs. This growing wealth has the potential to reshape how legacy is built, but Asheli stresses that businesses must recognize and engage authentically with women and Black communities to support this transformation. A key aspect of Asheli's work is her critique of performative allyship in corporate diversity initiatives. She argues that many organizations make surface-level statements about diversity and inclusion without implementing meaningful, long-term changes. Asheli calls for companies to go beyond symbolic actions and ensure consistent engagement with marginalized communities, particularly Black businesses, and to build genuine, ongoing relationships. She emphasizes the importance of diversity across various aspects, including race, gender, and sexuality, and believes that companies must reflect the communities they serve in their leadership and practices. Asheli is also deeply involved in supporting Black entrepreneurs and marginalized groups, including through initiatives like Black Restaurant Week, which connects Black farmers and restaurateurs to promote economic empowerment. She advocates for intentional efforts to expand networks and engage with diverse individuals, encouraging organizations to invest in long-term, authentic relationships. Ultimately, Asheli's work is driven by the belief that true diversity and inclusivity require sustained commitment, self-reflection, and the willingness to foster real change across communities and industries. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/ Leave a rating and review on your favorite platform Follow @yourbrandamplified on the socials Talk to my digital avatar  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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