Ashley Morris: Product-Market Fit Forgives Every Mistake

What if the reason you survive your own mistakes has nothing to do with how smart you are, and everything to do with your product?Ashley Morris spent years in finance before he bought the sandwich shop he was obsessed with in college. Today he's the CEO of Capriotti's and Wing Zone. He'll tell you the real asset he bought was product-market fit so undeniable it gave him room to make every mistake in the book.In this conversation, we get into why product-market fit forgives the mistakes that sink everyone else, why owning your data means nothing until you know what to do with it, and what actually transfers when you scale into a second brand.If you're grinding against the current and can't figure out why, this one shows you where to look first.That's Ashley Morris. To learn more about Capriotti's Sandwich Shop, visit capriottis.com._________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com