Ashley Villa, CEO of Rare Global: How To Create A Personal Brand With Lasting Power

As CEO and founder of Rare Global, Ashley Villa and her team manage top influencers like Michelle Phan, Jenn Im, Chloe Morello, and Nicol Concilio. In our conversation, we get into how Ashley transitioned from corporate attorney to talent manager and has since scaled Rare Global into the only female-owned, female-run talent management company in the digital space. She breaks down what a talent manager does, including how they facilitate collaborations with dream brands and help campaigns come to life. Ashley is also the co-founder of Sireni Beauty and takes us behind the scenes of what it’s like to get a sustainable beauty brand off the ground (including the hefty start up costs). Listen in to hear more of Ashley’s expertise on working with the next generation of talent and creating brands with lasting power. IN THIS EPISODE, WE TALK ABOUT: Rapid Fire: Legal Edition How brand campaigns have evolved since the start of influencer marketing Common mistakes Ashley sees inexperienced managers make What it looks like to help a client with a rebrand How creators typically get paid for capsule collections Ashley’s thoughts on the battle between TikTok, Reels, and Youtube Shorts Advice for people who want to break into the influencer management industry RESOURCES Learn more about Be Social Group Follow Torrie: @torrbelle eMinutes Coastal Homestead CONNECT WITH ASHLEY Follow Ashley: @ashleyrachel Follow Rare Global: @rareglobal Work with Rare Global: rare.global Follow Sireni Beauty: @sirenibeauty Shop Sireni Beauty: sirenibeauty.com CONNECT WITH ALI Follow me on Instagram: @aligrant Follow me on TikTok: @aligrnt CONNECT WITH JESS Follow me on Instagram: @jessyoowould Follow me on TikTok: @jessyoowould