Ashurst Australia

In 2011, Blake Dawson, a leading Australian law firm with offices throughout Australia and the Asia-Pacific region, announced its intention to join forces with Ashurst LLP, a UK-based firm with operations in Europe, North America, Asia and the Middle East. In March 2012 Blake Dawson adopted the Ashurst name. The two firms now offer a compelling proposition as a top-tier legal service provider for private and public sector clients worldwide. To better align the firm’s structure with its strategy and to prepare for international growth, Ashurst Australia realised that its existing organisational model needed to be restructured. Its practices varied in size, with between two and 20 partners in each. With such large disparities in the size of each practice, it was difficult to compare performance, understand which areas of the business were most effective and profitable, and identify opportunities for improvement.