ASHWATH NARRATIVE SUMMARY

5.Number-Crunching Tools 5.Number-Crunching Tools 6.Building a Narrative 6.Building a Narrative 7.Test-Driving a Narrative 7.Test-Driving a Narrative 8.From Narratives to Numbers 8.From Narratives to Numbers 9.Numbers to Value 9.Numbers to Value 10.Improving and Modifying Your Narrative-The Feedback Loop 10.Improving and Modifying Your Narrative-The Feedback Loop 11.Narrative Alterations-The Real World Intrudes 11.Narrative Alterations-The Real World Intrudes 12.News and Narratives 12.News and Narratives 13.Go Big-The Macro Story 13.Go Big-The Macro Story 14.The Corporate Life Cycle 14.The Corporate Life Cycle 15.The Managerial Challenge 15.The Managerial Challenge 16.The Endgame 16.The Endgame 1.A Tale of Two Tribes 1.A Tale of Two Tribes 2.Tell Me a Story 2.Tell Me a Story 3.The Elements of Storytelling 3.The Elements of Storytelling 4.The Power of Numbers 4.The Power of Numbers