Así se Hace - Creative Best Practices

In this episode, Multicultural Creative Director Antonio Francisco from Studio Resonate speaks with Gabriel Reyes from Alma, a top agency for the Hispanic market. Gabriel delves into the role of a second-generation Dominican in U.S. advertising, emphasizing genuine representation. He praises brands getting it right and shares his journey of cultural transmission to his son. Later, Melany Rosencwaig from Studio Resonate chats with colleague Natalie Leal. Natalie discusses her commitment to inclusivity in copywriting, her approach to bilingual ads, and the delicate balance of ensuring Hispanic audiences feel acknowledged without feeling pandered to.

An episode of the Studio Resonate Speaks - Hispanic Voices podcast, hosted by Interviews by: Melany Rosencwaig; Natalie Leal; Antonio Francisco; Gabriel Reyes, Created and hosted by: Homero Espinosa, Project management by: Laura Coronado; Dianne Ott, Sound production and editing by: Aili Chu for Studio Resonate, Art Direction by: Cecilia Cruz; Brian Yuen, Written by: Natalie Leal, titled "Así se Hace - Creative Best Practices" was published on October 5, 2023 and runs 27 minutes.

October 5, 2023 ·27m · Studio Resonate Speaks - Hispanic Voices

Summary

In this episode, Multicultural Creative Director Antonio Francisco from Studio Resonate speaks with Gabriel Reyes from Alma, a top agency for the Hispanic market. Gabriel delves into the role of a second-generation Dominican in U.S. advertising, emphasizing genuine representation. He praises brands getting it right and shares his journey of cultural transmission to his son. Later, Melany Rosencwaig from Studio Resonate chats with colleague Natalie Leal. Natalie discusses her commitment to inclusivity in copywriting, her approach to bilingual ads, and the delicate balance of ensuring Hispanic audiences feel acknowledged without feeling pandered to.

Episode Description