Asia Jackson | From Actress to Activist: Using the YouTube Platform for Social Issues

How do you take your YouTube career to the next level? For Los Angeles-based content creator Asia Jackson, it’s by using the YouTube platform to speak about important social issues and to give representation to people who are mixed. As an African-American/Filipino, she has been able to use social media to create the #magandangmorenax movement, empowering mixed women of color to love the skin they are in. “Having an opinion separates you from everyone else.” As an actor, Asia first decided to start her own YouTube channel so that she could create her own content and her own opportunities. She started her YouTube channel in January of 2016 and, about 2.5 years later, now has 250k subscribers. Although she wasn’t immediately successful, what started as a hobby for Asia has turned into a career. “Once you hit 100,000 subscribers, that really changes a hobby into a job.” With a focus on beauty and women's lifestyle, Asia’s YouTube channel features skincare routines, beauty reviews, fashion lookbooks, and monthly vlogs where she captures everything from acting auditions to the different branded and social events she attends. While being present in the beauty/lifestyle space, the YouTube platform also affords her the opportunity to voice her thoughts on things she truly cares about. She continues to be very vocal about her experiences as a mixed person as well as the sociopolitics surrounding mix identities. “Your why is bigger than you and your fears and your insecurities.” Check out the show notes.   Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views   Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!   You can also follow me on Instagram!