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Asia Loves Cognac - Why?

EPISODE · Jul 24, 2013 · 22 MIN

Asia Loves Cognac - Why?

from The Breakfast Grille · host BFM Media

Bernard Peillon, President of Hennessy Cognac joins us on the breakfast grille to discuss: - eau de vie: what is it? - Hennessy's marketing startegy - creating a new generation of cognac fans - the old and new faces of Hennessy Cognac - wealth and age affecting the palate - Asia (partiuclarly China and India) as a growing market - cognac blends: customised for the asian palate? - ability to supply enough for global demand - rise in selling price: a suply/demand issue?   See omnystudio.com/listener for privacy information.

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Asia Loves Cognac - Why?

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