Asian Paints Story - Decode: Stories of India's Top Busin...

What this episode covers

How Do You Build an Empire in a Market Where No One Cares About Brands?Paint is just paint—interchangeable, forgettable. And yet, Asian Paints has been the unshaken leader of this market for over fifty years, owning more than half of the whole market!How did a group of young paint distributors take on international giants — Berger and Nerolac—and win? How did they turn a commodity into an unshakable empire?And is this proverbial empire finally facing a real threat?Join us as we decode the extraordinary story of Asian Paints.

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Frequently Asked Questions

How long is this episode of Decode: Stories of India's Top Businesses?

This episode is 2 hours and 26 minutes long.

When was this Decode: Stories of India's Top Businesses episode published?

This episode was published on March 19, 2025.

What is this episode about?

How Do You Build an Empire in a Market Where No One Cares About Brands?Paint is just paint—interchangeable, forgettable. And yet, Asian Paints has been the unshaken leader of this market for over fifty years, owning more than half of the whole...

Can I download this Decode: Stories of India's Top Businesses episode?

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