Asian Partners: How Korea is Overlooked in Coming Fourth

South Korea – officially the Republic of Korea – has Asia's fourth-largest economy and is Australia's fourth-largest trading partner, a relationship in which Australia enjoys a significant surplus. Yet Korean was omitted as a priority language in the Australian government's future blueprint, the Asian Century White Paper. Chung-Sok Suh, from the Korea Research Institute at the Australian School of Business, is at the heart of efforts to expand collaboration with our affluent regional neighbour. He notes existing ties but sees plenty of scope for improvement and further opportunities. Companies need to understand that Korean business culture is different to that of Japan or China.