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Asia’s Comeback? IAAPA Asia & Legoland Shanghai’s Opening episode artwork

EPISODE · Jul 15, 2025 · 30 MIN

Asia’s Comeback? IAAPA Asia & Legoland Shanghai’s Opening

from Green Tagged: Theme Park in 30 · host Philip Hernandez

Asia was expected to become the new theme park capital of the world—then the pandemic hit.  IAAPA Asia drew 7,000+ attendees to Shanghai, but is that enough to signal Asia’s tourism comeback? Philip reports from the show floor, including takeaways from Disney executive Jill Estorino’s keynote, where she credited young adult women with shaping the guest culture at Shanghai Disneyland—impacting everything from merchandise and mobile content creation to how F&B is presented across the park. Meanwhile, Legoland Shanghai, including its eight themed lands, 85 million bricks, and resort-wide creative choices, has set a new quality bar for IP-driven family parks in the region. With the Chinese park market projected to nearly double by 2028, we ask: Is the APAC surge real—and what lessons should operators everywhere take from Shanghai’s blend of detail, service, and social-savvy design? Listen to weekly BONUS episodes on our Patreon.

Episode metadata supplied by the publisher feed · Published Jul 15, 2025

What this episode covers

Asia was expected to become the new theme park capital of the world—then the pandemic hit.  IAAPA Asia drew 7,000+ attendees to Shanghai, but is that enough to signal Asia’s tourism comeback? Philip reports from the show floor, including takeaways from Disney executive Jill Estorino’s keynote, where she credited young adult women with shaping the guest culture at Shanghai Disneyland—impacting everything from merchandise and mobile content creation to how F&B is presented across the park. Meanwhile, Legoland Shanghai, including its eight themed lands, 85 million bricks, and resort-wide creative choices, has set a new quality bar for IP-driven family parks in the region. With the Chinese park market projected to nearly double by 2028, we ask: Is the APAC surge real—and what lessons should operators everywhere take from Shanghai’s blend of detail, service, and social-savvy design? Listen to weekly BONUS episodes on our Patreon.

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This episode is 30 minutes long.

When was this Green Tagged: Theme Park in 30 episode published?

This episode was published on July 15, 2025.

What is this episode about?

Asia was expected to become the new theme park capital of the world—then the pandemic hit.  IAAPA Asia drew 7,000+ attendees to Shanghai, but is that enough to signal Asia’s tourism comeback? Philip reports from the show floor, including takeaways...

Is there a transcript available for this episode?

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