EPISODE · May 30, 2025 · 9 MIN
ASICS Appoints a dog as the Brand Ambassador!
from Dog with Blog · host Abhishek Joshi
In this episode, we explore how ASICS is shaking up sports marketing by naming a dog—Felix the Samoyed—as its first-ever brand ambassador. As the face of the Mind’s Best Friend campaign, Felix highlights the powerful role dogs play in motivating movement and supporting mental health. Backed by global survey data, this initiative moves beyond athlete endorsements to focus on the everyday joy pets bring to our lives. Plus, learn how you can nominate your own pup to join the campaign using #MindsBestFriend—and support mental health charities along the way.
NOW PLAYING
ASICS Appoints a dog as the Brand Ambassador!
No transcript for this episode yet
Similar Episodes
Jun 15, 2022 ·8m
May 25, 2022 ·20m
May 19, 2022 ·16m
May 15, 2022 ·34m
May 12, 2022 ·1m