ASICS' Japan Boom: More Than Just Tourism?

What this episode covers

Recent growth at ASICS has been strong, but much of it has been driven by tourism rather than domestic demand.Michael Causton joins Pranav Rao to unpack:• Why tourist spending especially for Onitsuka Tiger has driven recent growth in Japan• The structural challenges in ASICS' traditional wholesale model• Risks from shifting tourism trends and geopolitical factorsLike what you heard? Share this episode and follow us for more Smart Calls.Listen to the full conversation and access Michael's Insight here: skr.ma/ALnCUThis podcast is provided for general informational and entertainment purposes only, and is not intended to provide financial, investment or other professional advice. Views expressed by third parties do not necessarily represent Smartkarma’s views. Smartkarma assumes no responsibility or liability for the accuracy, compliance or completeness of the podcast or the information it contains. Users should not rely on the podcast or the information it contains when making individual, business or other strategic decisions and should always consult a qualified expert or professional adviser.

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Frequently Asked Questions

How long is this episode of Smart Calls with Smartkarma?

This episode is 10 minutes long.

When was this Smart Calls with Smartkarma episode published?

This episode was published on March 23, 2026.

What is this episode about?

Recent growth at ASICS has been strong, but much of it has been driven by tourism rather than domestic demand.Michael Causton joins Pranav Rao to unpack:• Why tourist spending especially for Onitsuka Tiger has driven recent growth in Japan• The...

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