Ask Annie: How Can You Compete With The Big Names?

People ask me all the time: How can I compete with the big names? My short answer: Don't. Your program has the potential to be better than those of the big names, if you lean into providing a high touch, highly intimate experience. In this episode I share how and why you can ignore what the big names are doing and instead be a valuable disruptor in your field. "We spend a lot of time and energy trying to mimic the big names and their current programs when really we should be leaning into what is not so easy to scale." Show notes at http://rebeltherapist.me/podcast/186