Ask Audrey - #17: How Has Content Marketing Evolved?

from ion interactive Podcast Hosted by ion interactive

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. Audrey has been in content marketing for over seven years. So you can definitely say she’s seen it all! Seven years in the marketing industry is comparable to a lifetime’s worth in other industries, as marketing tactics are ever evolving. So for Audrey, who has gone from print to digital and static to interactive, we wanted to know her take on the evolution of content marketing. Hear what Audrey has to say about her experience in the content marketing world!