Ask Audrey - #18: Calculator Best Practices
from ion interactive Podcast Hosted by ion interactive
This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. We’ve given you best practices for some of the top interactive experiences — assessments, infographics, quizzes. But there’s another one that’s popping up across industries everywhere. Calculators can be a great interactive experience for almost all industries, coming in as the second most common form of interactive content used according to CMI’s Deliver Peak Experiences with Interactive Content report. But what should you plan for if you want to build your own calculator experience for your brand or company? On this episode of Ask Audrey, ion’s Director of Customer Engagement tells you what you need to know about creating a calculator from the information you already have available to you.
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