Ask Audrey - #23: Do You Need a Special CMS for Interactive Content?

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. On ion’s homepage right now, it says that “ion is the CMS for everything your CMS can’t do.” And it’s true! But what do we really mean by that? Having a platform that can create interactive experiences with no code, lots of flexibility, and little resources is huge! And having the ability to embed those experiences inside an existing site environment is the cherry on top. On this episode of Ask Audrey, ion’s Director of Customer Engagement explains what that CMS statement really means to us and how ion has enabled our customers to create interactive content outside of what their website CMS is used for.