Ask Audrey - #8: What Makes A Great Interactive Content Experience
from ion interactive Podcast Hosted by ion interactive
This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization. Interactive content is taking over content marketing! Our audiences are no longer satisfied with the boring, static, form-filled pages marketers used to churn out like a factory. Throughout the past year, content marketers have been striving to make their content more engaging and hoping to gain more data out of the online interactions their visitors have with them. But what truly makes for a great interactive content experience? On this episode of Ask Audrey, check out what our Director of Customer Engagement has to say about the elements that go into creating that perfect online interaction.
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