Ask JBH #48: Michael Coles

Deeply involved in the community, Michael Coles is a transformational leader, accomplished entrepreneur, education advocate and motivational speaker. He is living proof that there are no limits to what we as individuals can accomplish. He brings his story to life in his book “Time To Get Tough” How cookies Coffee And A Crash Led To Success In Business And Life. After a successful 19 year career in the clothing business Michael tested his entrepreneurial skills in 1977 when he co-founded Great American Cookie Company with an investment of only $8000. Shortly after starting the Company, he was involved in a near-fatal motorcycle accident and was told by doctors he would never walk again unaided. As Michael recovered thru a self-designed rehabilitation program he took the Company from its first store in Perimeter Mall in Atlanta to hundreds of stores nationwide and at the same time set 3 coast-to-coast bicycling records. When Michael started the Company there were three major cookie companies in business; one had almost 100 stores and the other two had fifty each. When he sold the Company in 1998 with sales over $100 million, Great American Cookie Company was the largest franchisor of cookie stores and the other three companies no longer existed.