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Ask Me Anything on Reverse Logistics & Returns episode artwork

EPISODE · Oct 20, 2025 · 58 MIN

Ask Me Anything on Reverse Logistics & Returns

from Supply Chain Now · host Supply Chain Now

In this episode of Supply Chain Now, Scott Luton and special guest host Claudia Freed, President & CEO of EALGreen, welcome Chuck Johnston, Chief Strategy Officer at ReturnPro, for a deep dive into the “dark side” of supply chain: reverse logistics and returns management. They unpack why returns are a nearly trillion-dollar challenge in the U.S., how BORIS (buy online, return in store) strains store operations, and why many retailers still under-invest: leaders often can’t see the full cost across functions or make the ROI case for what’s treated as a cost center.Chuck shares how the space has evolved from yellow notepads to data-driven decisioning, highlighting intelligent algorithms that route items at the customer’s first return click, fraud mitigation with imaging and behavior signals, and how third-party innovation is compressing software build times. Claudia adds a nonprofit and circularity lens: donation channels, extended tax credits, and AI pilots (computer vision + MCP agents) that identify item condition and slotting in real time. Together, they explore where to start, why cross-functional “ambassadors” matter, and how partnerships across retailers, manufacturers, nonprofits, and 3PLs can turn returns from margin erosion into measurable value and social impact.Jump into the conversation:(00:00) Intro(04:03) Warm-up questions and fun facts(05:54) Chuck Johnston's career journey(13:53) Challenges and opportunities in returns management(21:47) Technological innovations in returns management(29:50) AI solutions in inventory management(30:26) Tax benefits and opportunities for companies(31:06) The golden age of supply chain tech(31:44) AI's impact on fraud management(34:44) The debate on more returns vs. fewer returns(37:08) The EU Circular Economy Act(39:18) Returns fraud and data analytics(47:00) The importance of education and ambassadors(49:45) Connecting with industry leaders(52:01) Resources and upcoming eventsResourcesConnect with Chuck Johnston: https://www.linkedin.com/in/chuck-johnston-b07b3b4/ Connect with Claudia Freed: https://www.linkedin.com/in/claudiafreed/ Connect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Learn more about ReturnPro: https://www.returnpro.comDownload a copy of the Returns Report: 2025 Holiday Edition by ReturnPro: https://www.returnpro.com/resources/blog/returns-report-2025-holiday-edition Learn more about EALGreen: https://www.ealgreen.org Register for The Optimized Digital Transformer: Key Concepts for Enhancing Modern Leadership and other upcoming webinars: https://supplychainnow.com/upcoming-live-programming/ Learn more about Amazon Business Reshape 2025: https://business.amazon.com/en/events/reshape Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- The Optimized Digital Transformer: Key Concepts for Enhancing Modern Leadership: https://bit.ly/4gGWCGgWEBINAR- Reengineering supply chain planning: How to get more bang for your buck in 2026- https://bit.ly/3VahMCQWEBINAR- Optimizing End-to-End Logistics: Efficiency, Collaboration, and Innovation- https://bit.ly/4ml2TZhWEBINAR- Empowering Decision-Making in 2026 with Supply Chain Orchestration: https://bit.ly/3W7swlLThis episode was hosted by Scott Luton and Claudia Freed and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/ask-me-anything-reverse-logistics-returns-1495 The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at [email protected]© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

In this episode of Supply Chain Now, Scott Luton and special guest host Claudia Freed, President & CEO of EALGreen, welcome Chuck Johnston, Chief Strategy Officer at ReturnPro, for a deep dive into the “dark side” of supply chain: reverse logistics and returns management. They unpack why returns are a nearly trillion-dollar challenge in the U.S., how BORIS (buy online, return in store) strains store operations, and why many retailers still under-invest: leaders often can’t see the full cost across functions or make the ROI case for what’s treated as a cost center.Chuck shares how the space has evolved from yellow notepads to data-driven decisioning, highlighting intelligent algorithms that route items at the customer’s first return click, fraud mitigation with imaging and behavior signals, and how third-party innovation is compressing software build times. Claudia adds a nonprofit and circularity lens: donation channels, extended tax credits, and AI pilots (computer vision + MCP agents) that identify item condition and slotting in real time. Together, they explore where to start, why cross-functional “ambassadors” matter, and how partnerships across retailers, manufacturers, nonprofits, and 3PLs can turn returns from margin erosion into measurable value and social impact.Jump into the conversation:(00:00) Intro(04:03) Warm-up questions and fun facts(05:54) Chuck Johnston's career journey(13:53) Challenges and opportunities in returns management(21:47) Technological innovations in returns management(29:50) AI solutions in inventory management(30:26) Tax benefits and opportunities for companies(31:06) The golden age of supply chain tech(31:44) AI's impact on fraud management(34:44) The debate on more returns vs. fewer returns(37:08) The EU Circular Economy Act(39:18) Returns fraud and data analytics(47:00) The importance of education and ambassadors(49:45) Connecting with industry leaders(52:01) Resources and upcoming eventsResourcesConnect with Chuck Johnston: https://www.linkedin.com/in/chuck-johnston-b07b3b4/ Connect with Claudia Freed: https://www.linkedin.com/in/claudiafreed/ Connect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Learn more about ReturnPro: https://www.returnpro.comDownload a copy of the Returns Report: 2025 Holiday Edition by ReturnPro: https://www.returnpro.com/resources/blog/returns-report-2025-holiday-edition Learn more about EALGreen: https://www.ealgreen.org Register for The Optimized Digital Transformer: Key Concepts for Enhancing Modern Leadership and other upcoming webinars: https://supplychainnow.com/upcoming-live-programming/ Learn more about Amazon Business Reshape 2025: https://business.amazon.com/en/events/reshape Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now  Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join  Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- The Optimized Digital Transformer: Key Concepts for Enhancing Modern Leadership: https://bit.ly/4gGWCGgWEBINAR- Reengineering supply chain planning: How to get more bang for your buck in 2026- https://bit.ly/3VahMCQWEBINAR- Optimizing End-to-End Logistics: Efficiency, Collaboration, and Innovation- https://bit.ly/4ml2TZhWEBINAR- Empowering Decision-Making in 2026 with Supply Chain Orchestration: https://bit.ly/3W7swlLThis episode was hosted by Scott Luton and Claudia Freed and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/ask-me-anything-reverse-logistics-returns-1495

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How long is this episode of Supply Chain Now?

This episode is 58 minutes long.

When was this Supply Chain Now episode published?

This episode was published on October 20, 2025.

What is this episode about?

In this episode of Supply Chain Now, Scott Luton and special guest host Claudia Freed, President & CEO of EALGreen, welcome Chuck Johnston, Chief Strategy Officer at ReturnPro, for a deep dive into the “dark side” of supply chain: reverse logistics...

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