Ask Steph: I already have multiple offers. Should I launc...

What this episode covers

Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her current offers are at a lower price point, she's questioning if the next product should be positioned at a higher price point. In this episode, I'm sharing my suggestions for her next steps.- How evaluating your business to take stock of where you're at will help you to understand what gaps exist in your offer suite.- Why getting really specific on the problem your offer is trying to solve, or transformation they're seeking, will help you to create the next offer that your audience needs.- The importance of researching your audience before you launch your offer.- Why launching your idea first will give you so much information on whether people will *actually* buy it—before you put everything into creating something that doesn't sell.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

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Frequently Asked Questions

How long is this episode of Imperfect Action?

This episode is 12 minutes long.

When was this Imperfect Action episode published?

This episode was published on August 18, 2024.

What is this episode about?

Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her current offers are at a lower price point, she's questioning if the next product should be positioned at...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Imperfect Action episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.