Ask Steph: Should I scale my existing offers or create so...

What this episode covers

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...- How scaling one product can minimise the risk and allow more time for focussing on the next thing.- The challenges that present themselves whilst scaling up.- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offerHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get a copy of my book, 99 Launch Lessons: https://stephtaylor.co/book- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

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Frequently Asked Questions

How long is this episode of Imperfect Action?

This episode is 15 minutes long.

When was this Imperfect Action episode published?

This episode was published on November 15, 2022.

What is this episode about?

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and...

Can I download this Imperfect Action episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.