Ask Steph: Why didn’t your membership work?

What this episode covers

Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successful IF they're executed well. But mine wasn't, and so I ended up closing it down after a few months. In today's episode, I answer a question from a listener who is planning to create an online course that funnels into a membership and asked me about why my membership didn't work.- Why closing down my membership was the best decision for my business.- Why creating a membership is not always the best way to share your message.- How creating too much content can become overwhelming for your members (and does NOT always mean more value).- The importance of having established processes in place to maintain your membership's operation and delivery.- Why focusing on membership retention is even more important than recruitment.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephEpisode mentions:- Episode 637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me "637" on Instagram stephtaylor.coSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

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Frequently Asked Questions

How long is this episode of Imperfect Action?

This episode is 12 minutes long.

When was this Imperfect Action episode published?

This episode was published on June 1, 2023.

What is this episode about?

Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successful IF they're executed well. But mine wasn't, and so I ended up closing it down after a few months....

Can I download this Imperfect Action episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.