ASK THE ACCOUNTANT - We have Cool Friends! #19 (Ash Hall)

In this ‘We Have Cool Friends’ special episode, we’re joined by Ash Hall, Interim Head of Marketing at TaxCalc & Engager, former Head of Product at Engager, and one of the people helping shape the future of accounting technology.Ash’s journey is anything but conventional. Starting as an accounting apprentice at Crunch Accounting, he made the leap into accounting software, working with AccountancyManager, Nomi, Engager and now TaxCalc. Along the way, he’s helped develop products, build brands, organise industry-leading events, and become one of the most respected voices behind the scenes in accounting tech.We dive into:🚀 Ash’s journey from apprentice accountant to marketing leader💡 Why the best software is built by listening to accountants🎤 The story behind Engager Labs and how it became one of the industry’s standout events🤝 What really happened behind the TaxCalc acquisition📈 Growing Engager from an ambitious startup into one of the fastest-growing names in practice management🤖 How AI has transformed the way he learns, markets and builds products📣 Why accountants need to embrace sales and marketing if they want to grow their firms❤️ The friendships, community and people that make the accounting industry so specialAs always, Aaron and Johann bring plenty of laughs, behind-the-scenes stories from the Engager journey, and an honest conversation about building great software, growing a business, and the relationships that make this industry unique.Whether you’re an accountant, bookkeeper, software enthusiast, or simply love hearing the stories behind the people shaping our profession, this is an episode you won’t want to miss.Catch new episodes every Monday at 8:30am:https://linktr.ee/asktheaccountant#ACCOUNTANT #PODCAST #BUSINESS #CoolFriends #TaxCalc #Engager #PracticeManagement #AccountingTech #Marketing #AI #Bookkeeping