Ask The Expert: The "Quiz Queen" - Catharine O'Leary

How can quizzes be the easiest way to build authority, respect and trust with potential customers? Our expert, the “Quiz Queen'' - Catharine O’Leary talks about those quizzes that convert! In 25 years of developing quizzes, Catharine has found those main quiz types that drive best-in-class business results for entrepreneurs, speakers, authors, coaches and course creators.Don’t miss:How did Catharine become the “Quiz Queen”Why people are so obsessed with quizzesGetting warm leads through quizzesWhy quizzes work for entrepreneurs, speakers and podcastersShortening the sales cycle with quizzesHow to use quizzes to generate leads from your podcastAbout Catherine O’LearyCatharine O'Leary, the "Quiz Queen" has spent her entire 25 year career crafting market research and consumer insights for Fortune 100 companies across the globe. Starting with an economics degree (well 2 actually) she applies micro-economic theory to survey and quiz design to come up with consumer insights businesses use to develop new products, increase usage and awareness, understand underlying consumer needs, and most powerful of all, segmentation studies that put the power of personalization into corporate marketing and sales hands. Now Catharine has turned her sites to online businesses to help them level up and exponentially grow subscriber lists and engage clients to be life long customers and raving fans. As a fellow entrepreneur Catharine knows how hard it is to grab the attention of the ideal customer, engage and get to know them as people should, so they become raving fans. Website: https://www.catharineoleary.com/     https://quiz.catharineolearyconsulting.com/About About the Host:Michelle Abraham - Podcast Producer, Host and International Speaker.Michelle was speaking on stages about podcasting before most people knew what they were, she started a Vancouver based Podcasting Group in 2012 and has learned the ins and outs of the industry. Michelle helped create and launched over 30 Podcasts in 2018 and has gone on to launch over 200 shows in the last few years, She wants to launch YOURS in 2022!14 years as an Entrepreneur and 8 years as a Mom has led her to a lifestyle shift, spending more time with family while running location independent online digital marketing business for the last 9 years. Michelle and her family have been living completely off the grid lakeside boat access for the last 4 years!Check Us Out on:Join our facebook group: https://www.facebook.com/groups/MyPodcastCoachFacebook: https://www.facebook.com/AMPLIFYOU.ca/Twitter: https://twitter.com/YouAmplifInstagram: https://www.instagram.com/amplifyou.ca/To Join our FREE Podcasters Tool Kit: https://bit.ly/PodcastToolKitFor More Podcast Training - http://amplifyounetwork.com/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a note in the comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe from the podcast app on your mobile device.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.