Ask Us Anything: Michael Hilal on how good photography drives growth

Michael Hilal joins the show to answer a question from a fellow designer about how to prioritize project photography after missing out on the opportunity to shoot a great job. San Francisco–based Hilal explains how he knows when it’s time to photograph a project, why he no longer feels the pressure to photograph everything he designs, and how to strategically leverage a firm’s best work to further your business goals.LINKSMichael Hilal Kaitlin PetersenBusiness of HomeThis episode was sponsored by Four Hands and Crypton.