Ask Us Anything: Michael Hilal on how good photography drives growth

from Trade Tales · host Business of Home

Michael Hilal joins the show to answer a question from a fellow designer about how to prioritize project photography after missing out on the opportunity to shoot a great job. San Francisco–based Hilal explains how he knows when it’s time to photograph a project, why he no longer feels the pressure to photograph everything he designs, and how to strategically leverage a firm’s best work to further your business goals.LINKSMichael Hilal Kaitlin PetersenBusiness of HomeThis episode was sponsored by Four Hands and Crypton.

What this episode covers

Michael Hilal on photography—what to shoot, when to shoot it, and why it matters.

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Ask Us Anything: Michael Hilal on how good photography drives growth

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This episode is 41 minutes long.

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This episode was published on September 3, 2025.

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