#askAndre - Google Ads Searchkampagnen, CPMs & Kampagnens...

What this episode covers

In #askAndre werden deine ganz persönlichen Fragen beantwortet. Online Marketing Experte Andre Alpar höchst persönlich, widmet sich mit größter Sorgfalt deinen Problemen und gibt leiht verständliche, ausführliche Antworten, Tipps und Handlungsempfehlungen, von denen wir alle lernen können. Diese Woche drehen sich die Fragen um Google Ads Searchkampagnen, CPMs in angespannten wirtschaftlichen Situationen und Google Ads Kampagnenstruktur: 1. Djamil - Google Ads Searchkampagnen Was sind eure Best Practices bei Google Ads Searchkampagnen? Welche Anzeigegruppen verwendet ihr und welche Keywordoptionen klappen am besten? 2. Rainer - CPM Welche Entwicklungen sind bei CPMs auktionsbasierter Werbeplattformen im Falle einer vollumfänglichen Rezession inklusive Einbruch des Werbemarkts zu erwarten? Als 2020 aufgrund der Unsicherheit des Lockdowns Werbebudgets zurückgefahren wurden, sind die CPMs gestiegen. Das widerspricht eigentlich der Logik des Auktionsmodells, die bei zurückgehender Nachfrage eigentlich günstiger werden müssten. Gibt es Erfahrungswerte aus der letzten großen Rezession 2008/2009? 3. Anika - Google Ads Kampagnenstruktur Wie filigran muss die Google Ads Kampagnenstruktur in 2023 sein? Vor 3-5 Jahren war es Best Practice, dass pro Keyword eine Anzeigengruppe erstellt wird, damit der Anzeigentext zum Keyword passt. Google weicht seit einigen Jahren die Keywordoptionen immer weiter auf (bzw. streicht komplett). Wie filigran muss die Kampagnenstruktur also aktuell noch sein, damit Google nicht mit einem schlechteren Qualitätsfaktor abstraft? Andre hat wie immer den vollen Durchblick. Durch seine spezifischen und doch allgemeingehaltenen Empfehlungen und Erklärungen kannst auch du einiges aus dieser Episode mitnehmen. Jetzt reinhören und lernen! Hast du auch eine Frage an Andre? Schick uns eine Mail an [email protected] und gewinne einen OMR Report nach Wahl, wenn deine Frage in den Podcast kommt. Abonniere den Kanal und schreibe uns eine Bewertung auf Apple Podcasts, wenn dir OMR Education gefällt!

Share this episode

Similar Episodes

Your Safety Net Has $1.17 In It and Your Vault Has No Lock

Apr 6, 2026 ·25m

The April 1st Rule and the Map They Already Made of Your Equity

Mar 30, 2026 ·27m

EX-CIA OFFICER: Americans Have No Idea What's ACTUALLY Happening to Them | John Kiriakou

Feb 10, 2026 ·64m

THEY OWN EVERYTHING: How to Buy Rental Property for $100 (Before It’s Gone) | Nick Roman of realbricks.com

Jan 10, 2026 ·27m

$1 Trillion Black Hole: How the Fed Broke the Economy (Powell Fired?) | 1505

Jul 18, 2025 ·28m

The REAL Reason Florida Homes Stopped Selling (And What Happens Next) | 1497

Jun 16, 2025 ·24m

Similar Podcasts

AI Generated - EDU Video Podcast Magnus Lian Explore how video tools and AI are transforming education with Magnus Sæternes Lian, Senior Engineer at NTNU and founder of ReadyMedia. This podcast dives into the latest video technologies, real-world use cases, and actionable insights for educators and tech enthusiasts. Created using cutting-edge AI tools like GoogleLM and ElevenLabs, all content is verified for accuracy. Discover practical solutions and stay ahead in the evolving landscape of educational technology! SPADE: The Podcast Paul Anthony Henderson Jr SPADE: The Podcast stands as a beacon of hope and understanding, addressing critical mental health challenges within the African American community. SPADE (Suicide, Post-Traumatic Stress Disorder, Anxiety, Depression, and Epilepsy) seeks to shine a light on topics often stigmatized and misunderstood. Our mission is to break the silence surrounding these issues, encouraging open dialogue and fostering a culture of support and education. By providing meaningful resources and sharing powerful stories, we aim to empower individuals to confront these challenges head-on and build pathways toward healing. Mental health is a crucial but often overlooked subject in the African American community. It’s time to dismantle the barriers of shame and stigma, ensuring everyone feels safe to speak their truth and seek the help they need. This podcast is more than just a platform—it’s a movement to spark change, spread awareness, and inspire action within families, friendships, and communities. API Intersection Stoplight Building a successful API requires more than just coding. It starts with collaborative design, focuses on creating a great developer experience, and ends with getting your company on board, maintaining consistency, and maximizing your API’s profitability.In the API Intersection, you’ll learn from experienced API practitioners who transformed their organizations, and get tangible advice to build quality APIs with collaborative API-first design.Jason Harmon brings over a decade of industry-recognized REST API experience to discuss topics around API design, governance, identity/auth versioning, and more.They’ll answer listener questions, and discuss best practices on API design (definition, modeling, grammar), Governance (multi-team design, reviewing new API’s), Platform Transformation (culture, internal education, versioning) and more.They’ll also chat with experienced API practitioners from a wide array of industries to draw out practical takeaways and insights you can use.H Education America Podcast Education America - Save the Classroom, Save the Country We can all agree that a good education benefits students, their family, and society as a whole. Education shapes your child into the person they will become. Join your local hosts Rebekah Hagstrom and Abigail Olson as they explore how to get the best education for your child while ensuring that the values you are teaching at home are being respected. From cursive to curriculum and everything in between. School is now in session!

Frequently Asked Questions

How long is this episode of OMR Education?

This episode is 26 minutes long.

When was this OMR Education episode published?

This episode was published on June 5, 2023.

What is this episode about?

In #askAndre werden deine ganz persönlichen Fragen beantwortet. Online Marketing Experte Andre Alpar höchst persönlich, widmet sich mit größter Sorgfalt deinen Problemen und gibt leiht verständliche, ausführliche Antworten, Tipps und...

Can I download this OMR Education episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.