#askAndre – Online Shops: Umsatz, Funnel & Alt-Texte

What this episode covers

Wie schraubt man den Umsatz im eigenen Online Shop hoch? Welches Conversion Funnel Modell ist das Richtige für einen B2C Online Shop? Wie wichtig sind beschreibende Dateinamen und Alt-Texte bei Bildern? Diese Woche drehen sich alle Fragen, die Online Marketing Experte Andre Alpar beantwortet um Online Shops. In #askAndre beantwortet er unermüdlich die Fragen der Community. Um diese Fragen geht es in dieser Episode: Meike – Umsatz Ich habe bereits seit einem Jahr einen Onlineshop als selbstfinanzierte Kleinunternehmerin im Nebengewerbe. Da der Umsatz nicht so ist, wie ich ihn gern hätte, möchte ich es gerne ändern. Ich habe schon diverse kleinere Anzeigen bei Instagram oder Google Ads geschaltet, aber das fruchtet nicht so richtig. Was könnt ihr mir empfehlen, um hier voranzukommen? Annika – Conversion Funnel Ich arbeite in einem mittelständischen Familienunternehmen. Wir bauen aktuell einen B2C-Online-Shop auf. Dort vertreiben wir Haarkosmetik Produkte. Thema Conversion Funnel: Es gibt verschiedene Modelle, z. B. MoFu, BoFu, ToFu und AIDA (wie in einem Eurer Artikel beschrieben). Wonach entscheide ich, welches Model für uns das Richtige ist? Philipp – Alt-Texte Ich arbeite für einen D2C-Online-Shop mit circa 90 einzigartigen Produkten und circa 30 Sets mit jeweils circa 10 Bildern auf jeder Produktseite. Das sind in Summe 1.200 einzigartige Bilder. Bisher sind alle Bilder folgendermaßen aufgebaut „SKU_Produktname_XX“. Findest du es sinnvoll, die Zeit in die Erstellung von beschreibenden Dateinamen, Alt-Text etc. investieren? Andre taucht wie immer tief ein in die Themen und liefert detaillierte Antworten, von denen auch du etwas lernen kannst! Jetzt reinhören und lernen! Hast du auch eine Frage an Andre? Schick uns eine Mail an [email protected] und gewinne einen OMR Report nach Wahl, wenn deine Frage in den Podcast kommt. Abonniere den Kanal und schreibe uns eine Bewertung auf Apple Podcasts, wenn dir OMR Education gefällt. Andre bei LinkedIn: https://www.linkedin.com/in/andrealpar/ Rolf bei LinkedIn: https://www.linkedin.com/in/rolf-hermann/ OMR Education bei LinkedIn: https://www.linkedin.com/showcase/omr-education-/ OMR Education bei Instagram: https://www.instagram.com/omr.education/ Mit dem Code “Warenkorb” bekommt ihr 10% Rabatt auf Reports, Deep Dives und Academys. OMR Reports: education.omr.com/pages/report OMR Deep Dive: education.omr.com/collections/omr-deep-dive OMR Academy: education.omr.com/collections/omr-academy

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This episode is 29 minutes long.

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This episode was published on January 1, 2024.

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Wie schraubt man den Umsatz im eigenen Online Shop hoch? Welches Conversion Funnel Modell ist das Richtige für einen B2C Online Shop? Wie wichtig sind beschreibende Dateinamen und Alt-Texte bei Bildern? Diese Woche drehen sich alle Fragen, die...

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