Asketic Podcast #62 Martins Pilens – Niche Down & Escape Competition

In Asketic Podcast #62, Mikelis Bastiks sits down with Martins Pilens — architect, designer, and founder of My Wine Design and My Wine Basket — to talk premium branding in a tight niche.They talk about Bauhaus thinking, wine culture, why he runs two offers (pro vs lifestyle), and how it grows in the real world: getting into the right shops and places, building distribution, and letting people meet the product offline before they ever see it online.

Episode metadata supplied by the publisher feed · Published Jan 4, 2026

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Asketic Podcast #62 Martins Pilens – Niche Down & Escape Competition

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This episode was published on January 4, 2026.

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