#askGoogle (mit Bernd Holbein & Dominik Woeber von Google...

What this episode covers

Heute dreht sich alles um Google. Zur mittlerweile zehnten Ausgabe von #askOMR - Du fragst, wir antworten haben wir uns etwas ganz besonderes für Euch ausgedacht. Andre Alpar holt sich für Eure Fragen heute Unterstützung von Bernd Holbein, Measurement & Attribution Specialist und Dominik Woeber, Head of Performance Sales bei Google. Die beiden geben beste Insights direkt von der Quelle. Seid gespannt! Diese Fragen beantworten die Jungs heute: Macht es noch Sinn, eine App für mein Unternehmen zu programmieren oder kann ich typische App-Funktionen auch einfach im Mobile-Web darstellen? Es gibt so viele Optionen: Native Apps, PWAs, AMP, Adaptive/ Responsive Design, Separate mobile Webseiten, Dynamic Serving. Was ist wann eher von Vorteil? Welche Art von Unternehmen sollten welche mobilen Optionen wählen und welche Kombinationen sieht man wie oft? (ab 03:05 Min.) Erfolgsmessung ist über verschiedene Kanäle inklusive Mobile ja extrem schwierig. Welche Wege gibt es denn derzeit, um meine Werbeeffekte Cross Device und Cross Channel zu messen? (ab 14:30 Min.) Lohnen sich Chatbots oder Voice-Anwendungen heute schon für echtes Business? Und sind das überhaupt effektive Wege, um mit meinen Kunden zu kommunizieren? Was sind Bereiche in denen viel experimentiert wird und welches sind erste gute Anwendungen die sticky sind? (ab 21:35 Min.) Alle Infos, Links und die Shownotes zur aktuellen Folge findest Du im Laufe der Woche hier: goo.gl/Av2V79 Ihr wollt mehr über die Themen erfahren? Dann kommt zum OMR Festival 2018. Auf verschiedenen Stages sind Google-Speaker im Einsatz. Hier findet Ihr ganz übersichtlich das Programm: omr.com/festival/de/timetable/ Letzte Tickets für das OMR Festival 2018 am 22. und 23. März bekommt Ihr hier: omr.com/festival/de/tickets/ In #askOMR beantworten wir Eure Fragen rund um das Thema Digitalmarketing. Stelle im #askOMR Slack-Workspace Deine Fragen an unseren Podcast-Host Andre Alpar. Du kannst hier einfach alles loswerden, was du von Andre & OMR wissen willst. Wir beantworten deine Frage für Dich und alle Hörer im #askOMR Podcast, jeden Montag neu. Join now: www.omr.com/askomr [email protected] Sponsoren der aktuellen Folge sind: Airbus www.omr.com/festival

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Frequently Asked Questions

How long is this episode of OMR Education?

This episode is 32 minutes long.

When was this OMR Education episode published?

This episode was published on March 19, 2018.

What is this episode about?

Heute dreht sich alles um Google. Zur mittlerweile zehnten Ausgabe von #askOMR - Du fragst, wir antworten haben wir uns etwas ganz besonderes für Euch ausgedacht. Andre Alpar holt sich für Eure Fragen heute Unterstützung von Bernd Holbein,...

Can I download this OMR Education episode?

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