EPISODE · Jun 4, 2026 · 37 MIN
Asking Powerful Questions: The Marketing Superpower Coaches Already Have with Rob Lawrence
from Better Bolder Braver · host Frances Fogel, Cheerleader-in-Chief
What if your best marketing move wasn't saying more - but asking better questions?In this episode, I'm joined by Rob Lawrence: seasoned podcast producer, experienced coach, and - I'll be honest - one of my marketing heroes. Rob is also, rather wonderfully, the reason Better Bolder Braver exists at all. It was his generosity in inviting me onto the Association for Coaching podcast that kicked the whole thing off.Together we explore one of the most liberating ideas in good, ethical marketing: that coaches are already equipped with one of the most powerful marketing tools there is. They just might not have recognised it yet.What we talk aboutWhy asking questions often generates more engagement than sharing expertise - on LinkedIn, in podcasts, and in lifeHow "holding the space" in marketing creates the same trust and intimacy as a coaching relationshipThe connection between self-awareness in coaching and self-awareness in marketingWhy you don't need to say something new every week - and why saying the same five things, creatively, is actually the goalHow questions can move your ideal clients through the Journey of Consciousness - from "I didn't know I had a problem" to "I'm ready to work with you"The difference between posting publicly and taking conversations offline - and why Rob's quieter LinkedIn strategy works beautifullyRob's 10-year weekly mastermind with his Australian counterpart Steve Palfreyman - and why he calls it his single biggest business secretHow to translate your best coaching questions directly into your marketingMentioned in this episodeThe original Association for Coaching x BBB podcastMy weekly Reflection & Confidence space in the BBB communityThe Journey of Consciousness frameworkJoin Rob liveRob has hosted two workshops for BBB members - about "Podcasting for Coaches" and, most recently about "How to Use Brilliant Coaching Questions to do Good Ethical Marketing" - to accompany this podcast episode. To access the recording, become a BBB member.
What this episode covers
What if your best marketing move wasn't saying more - but asking better questions?In this episode, I'm joined by Rob Lawrence: seasoned podcast producer, experienced coach, and - I'll be honest - one of my marketing heroes. Rob is also, rather wonderfully, the reason Better Bolder Braver exists at all. It was his generosity in inviting me onto the Association for Coaching podcast that kicked the whole thing off.Together we explore one of the most liberating ideas in good, ethical marketing: that coaches are already equipped with one of the most powerful marketing tools there is. They just might not have recognised it yet.What we talk aboutWhy asking questions often generates more engagement than sharing expertise - on LinkedIn, in podcasts, and in lifeHow "holding the space" in marketing creates the same trust and intimacy as a coaching relationshipThe connection between self-awareness in coaching and self-awareness in marketingWhy you don't need to say something new every week - and why saying the same five things, creatively, is actually the goalHow questions can move your ideal clients through the Journey of Consciousness - from "I didn't know I had a problem" to "I'm ready to work with you"The difference between posting publicly and taking conversations offline - and why Rob's quieter LinkedIn strategy works beautifullyRob's 10-year weekly mastermind with his Australian counterpart Steve Palfreyman - and why he calls it his single biggest business secretHow to translate your best coaching questions directly into your marketingMentioned in this episodeThe original Association for Coaching x BBB podcastMy weekly Reflection & Confidence space in the BBB communityThe Journey of Consciousness frameworkJoin Rob liveRob has hosted two workshops for BBB members - about "Podcasting for Coaches" and, most recently about "How to Use Brilliant Coaching Questions to do Good Ethical Marketing" - to accompany this podcast episode. To access the recording, become a BBB member.
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Asking Powerful Questions: The Marketing Superpower Coaches Already Have with Rob Lawrence
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