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Assessing Your Current Marketing Mix episode artwork

Feb 6, 2025 29 min

Assessing Your Current Marketing Mix

from The Manufacturing Marketer

Today, we’re talking about how to audit your current marketing activities. Is it worth it to continue doing them in 2025? If not, how do you justify that to leadership? Especially if it’s something “we’ve always done." We’re going to talk through a framework for assessing your current marketing mix with a mix of qualitative and quantitative factors to consider.

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Assessing Your Current Marketing Mix

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This episode was published on February 6, 2025.

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