Asset: How Chad O’Connell is Turning a Taboo Category Into a Scalable Wellness Brand

Asset is building in one of the most overlooked categories in wellness. In this episode, Chad O’Connell breaks down how he turned a personal health problem into a scalable consumer brand by focusing on product performance, sharp positioning, and disciplined execution.We get into what it actually takes to launch in a taboo space, from validating demand before manufacturing to navigating platform restrictions that limit how you can market. Chad shares how over eighty product iterations led to a formula that works, why customer acquisition economics determine whether a brand survives, and how constraints can lead to stronger creative.This is a conversation about doing the unglamorous work. Testing, refining, and executing until something clicks.