Associate Professor & Academic Director of Master and PGE Programs with Ljupka Naumovska

from World of Marketing: Jobs · host Sonja Kamper

Double roles and unframed thinking. Discover the job of Ljupka, an Associate Professor & Academic Director of Master and PGE Programs at Rennes School of Business in France. Learn about her view of the use of AI at universities, why humility matters, and, of course, about her job. Digital Marketing Management: Master's program at Rennes School of Business Rennes School of Business (RSB): International French business school with locations in Rennes and Paris PGE: Programme Grande École is an elite Master's program Skills vs. knowledge: Apply what's known vs. understand information Unframed thinking: Motto of RSB Apprenticeship: French work-study program (fr. alternance) combining academics with paid      company experience Erwan (Liébot): Student at RSB and previous WOM: Jobs podcast guest Télétravail (fr.): Telework Copilot, ChatGPT: Conversational AI models Microsoft ecosystem: PowerPoint, Word Power BI: Microsoft's business platform to analyse and visualise data Canva: Graphic design platform Semrush: Online visibility tool Google ecosystem: Trends, Forms Moodle and Blackboard: Online learning platforms Final Projects: Final deliverable per class, like a presentation or essay Flipped classroom learning: Students learn from students in classWith the host Sonja Kamper and the guest Ljupka Naumovska00:00:00 - Definition of Ljupka's  job00:07:01  - Alternance and full-time program 00:08:41 - This or that (or another) 00:11:07 - Job slogan 00:12:46 - Day in the (work) life of Ljupka Naumovska 00:16:50 - Tools, tools, tools 00:18:20 - Use of AI at university 00:22:19 - Not Ljupka's job00:23:34 - Job persona 00:27:44 - Job value proposition 00:28:26 - Golden nuggets 00:32:31 - Question from Erwan, the previous guest 00:34:01 - Question for the next guest

What this episode covers

Double roles and unframed thinking. Discover the job of Ljupka, an Associate Professor & Academic Director of Master and PGE Programs at Rennes School of Business in France. Learn about her view of the use of AI at universities, why humility matters, and, of course, about her job. * Digital Marketing Management [https://www.rennes-sb.com/programmes/postgraduate/discover-masters/master-of-science-in-digital-marketing-management-3/]: Master's program at Rennes School of Business * Rennes School of Business [https://www.rennes-sb.com/] (RSB): International French business school with locations in Rennes and Paris * PGE: Programme Grande École is an elite Master's program * Skills vs. knowledge: Apply what's known vs. understand information * Unframed thinking: Motto of RSB * Apprenticeship: French work-study program (fr. alternance) combining academics with paid company experience * Erwan (Liébot): Student at RSB and previous WOM: Jobs podcast guest * Télétravail (fr.): Telework * Copilot, ChatGPT: Conversational AI models * Microsoft ecosystem: PowerPoint, Word * Power BI: Microsoft's business platform to analyse and visualise data * Canva: Graphic design platform * Semrush: Online visibility tool * Google ecosystem: Trends, Forms * Moodle and Blackboard: Online learning platforms * Final Projects: Final deliverable per class, like a presentation or essay * Flipped classroom learning: Students learn from students in class With the host Sonja Kamper [https://www.linkedin.com/in/sonja-kamper-world-of-marketing-jobs/] and the guest Ljupka Naumovska [https://www.linkedin.com/in/ljupka-naumovska-ph-d-40226a10/] 00:00:00 - Definition of Ljupka's job 00:07:01 - Alternance and full-time program 00:08:41 - This or that (or another) 00:11:07 - Job slogan 00:12:46 - Day in the (work) life of Ljupka Naumovska 00:16:50 - Tools, tools, tools 00:18:20 - Use of AI at university 00:22:19 - Not Ljupka's job 00:23:34 - Job persona 00:27:44 - Job value proposition 00:28:26 - Golden nuggets 00:32:31 - Question from Erwan, the previous guest 00:34:01 - Question for the next guest

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Associate Professor & Academic Director of Master and PGE Programs with Ljupka Naumovska

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