Association Events – making them work better with Heather Lishman - Association Director for ABPCO

In this episode Heather Lishman, Director of the British Professional Conference Organisers, talks about the changing face of association events.   One of the most stressful jobs, the professional event organisers role has changed considerably over the years, with them having to grapple around event tech, sustainable events, tighter and tighter budgets and more demanding sponsors.  One of the areas we talk about is the growth in event legacy and Heather cites some great examples of what associations are doing. This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)