Assume the Position

What this episode covers

How are you perceived by your students and in your marketplace? Listen in as Neil shares his tips on how to figure out how you are positioned and how you can align your view with your students. Discover why consistency is key to success, how to position yourself as an authority in your field and how to identify your lane and stay in it.   Contact Neil ([email protected])   KEY TAKEAWAYS   Be true to yourself. Integrity is honesty and it will give your students a sense of certainty. What is it you do that makes you special, different and authority in your chosen field? Ask yourself, why you want to be a tutor? Ask your students and get feedback from them. Ensure their perception of you is aligned with the tutor you are. Look at what creates the perception of your teaching. Consider your environment, the lighting, your accolades and the tidiness of your teaching room. Everything says something about you and impact on the impression student will have on you.   Nothing says more about you than how you deal with time. Be on time and be professional. Being unprepared and failing to plan for your students will seriously undermine your status so take notes and keep records.   Availability can affect how you are perceived, if your calendar is empty you will appear to be unpopular, if you are booked solid you will appear to be sought after.   Consider your fees. Aim for the premium end of the market and you will attract a certain type of clientele. Additionally always offer a super-premium tier or package for your clients.   Everything counts, when you meet your students you must be who they expect you to be. Don’t leave anything to chance.       BEST MOMENTS “Consistently show up and be the same person each and every week” “Your appearance and your language is key to your student perception of you.” “Identify your lane and stay in it” “Who are you to your tribe?”   VALUABLE RESOURCES Listen to The Tutor Podcast on the Apple Podcasts (https://podcasts.apple.com/us/podcast/the-tutor-podcast/id1369191372)! Build Your Online Course Week 1: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724 Course Planning Week 2: Who Am I?: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724 Who are They? (Know Your Punters): https://podcasts.apple.com/gb/podcast/who-are-they-know-your-punters/id1369191372?i=1000478984529 Read the Weird Things Guitarists Do book by Neil Cowmeadow, which is available now on Amazon. Link - https://www.amazon.co.uk/Weird-Things-Guitarists-Do-Misconceptions/dp/1519026579/ Contact Neil via this website - com! ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

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