At Anduril, design is a sign of respect | Jen Bucci

Devin speaks with Jen Bucci, VP of Design at Anduril Industries, a defense company specializing in autonomous technology. Jen leads a hands-on creative team that covers everything from industrial and graphic design to film and photography.Jen shares how her love for James Bond films shaped her approach to design, how branding ties into accountability, and why designing for defense means developing a clear, cohesive design language that touches everything from hardware to typography. It’s a strikingly modern approach in an industry where user experience is often overlooked. Plus, Jen tips her hat to Virgil Abloh — because sometimes the label is the design.1:22 When missiles get the anime treatment5:18 Designing for the 18-year-old warfighter7:26 Virgil Abloh and the art of labeling everything11:02 If your brand color is blue…14:35 Function as features: design under constraints16:42 Respect for the user in high-stakes design17:49 Hard questions: ethics and transparency20:33 Inspiration from Minority Report to Cyberpunk22:35 Lightning roundLinksDevin Liddell on LinkedInJen Bucci on LinkedInTeagueAbout the Host: Futurist Devin LiddellDevin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company. Get in Touch Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at [email protected]