At War with Ourselves: Building a Brand and Managing Life's Challenges

In this episode of the Double the Hustle Podcast, John Scafiidi Jr., the founder of the Brooklyn Streetwear brand 'At War' joins the podcast. They explore the challenges of managing personal relationships while juggling the life of a full-time entrepreneur. John opens up about the emotional highs and lows of his recent breakup and shares valuable insights on discipline, self-improvement, and the power of community. They also delve into the origins and evolution of John's brand, his journey from aspiring athlete to fashion designer, and his future plans to intertwine fitness with his streetwear. This heartfelt conversation offers inspiration and resonates with anyone striving to balance personal and professional life.01:11 Personal Breakups and Reflections09:58 The Origin Story of 'At War' Brand14:03 Transitioning 'At War' to a New Direction17:13 Life Lessons and Personal Growth30:50 The Power of Selfishness in Healing34:24 Love and Breakups42:19 Social Media's Impact53:01 The Journey and Self-Discovery57:06 What's Next for John?01:00:39 Final Thoughts and ReflectionsWhether you’re here because you’re a twin yourself, being an  entrepreneur, or you’re just curious about what it’s like to go through life with a mirror image, we appreciate you. Thank you for listening, for supporting us, and for being part of this journey.With double the love,Anna and Tori