ATA Show 2025

In this episode of the Range Podcast, hosts Ricky Brule and Jake Hollywood Iverson discuss their experiences at the 2025 Archery Trade Association (ATA) show in Indianapolis. They are joined by Rory O'Loughlin, CEO of Vapor Trail Archery, to reflect on the unique atmosphere of this year's show compared to previous years, the successful launch of their new product, the Victor arrow rest, and the innovations that set it apart in the market. The conversation also touches on the emotional connection to product development, the importance of networking within the industry, and personal anecdotes from the show, culminating in a tribute to Jarrod Fondie, the pioneer of limb-driven technology. The episode concludes with thoughts on the future of Vapor Trail Archery and the excitement surrounding their new offerings. Takeaways The ATA show atmosphere is unique and collaborative. The Victor arrow rest has been well-received by dealers. Networking at the ATA show is crucial for industry relationships. Emotional connections to product development enhance the experience. The Victor rest features innovative technology that appeals to users. Vapor Trail Archery has a strong turnaround time for products. The importance of honoring pioneers like Jared Fondy in the industry. Personal stories from the show create a memorable experience. The excitement for future products is palpable among the team. Support from the community is vital for continued success. The Range Podcast is available on all major platforms, including Apple Podcasts and Spotify. Video versions are also available on the Vapor Trail YouTube Channel and Wild TV. Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel. The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network.