Atelier : Calculer baseline à partir de données fictives

from Digital Marketing Expert · host Ilaria Digital School

**Rappel théorique** Avant de définir des objectifs SMART ou de choisir des KPI pertinents, il est indispensable de connaître son point de départ : c'est ce qu'on appelle la baseline (ligne de base). La baseline est la valeur de référence mesurée sur...

Episode metadata supplied by the publisher feed · Published May 19, 2026

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Atelier : Calculer baseline à partir de données fictives

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