Atelier : Mapper KPI au funnel AARRR

from Digital Marketing Expert · host Ilaria Digital School

**Rappel théorique** Le funnel AARRR (aussi appelé « Pirate Metrics ») est un cadre d'analyse du cycle de vie client développé par Dave McClure. Il se décompose en cinq étapes : Acquisition (comment les utilisateurs vous trouvent), Activation (premiè...

Episode metadata supplied by the publisher feed · Published May 19, 2026

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Atelier : Mapper KPI au funnel AARRR

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