Atelier : Transformer un objectif vague en objectif SMART

from Digital Marketing Expert · host Ilaria Digital School

**Rappel théorique** Un objectif SMART est un outil de cadrage indispensable en marketing digital. SMART est un acronyme : Spécifique (l'objectif cible une action ou un résultat précis), Mesurable (il est quantifiable via des indicateurs concrets), A...

Episode metadata supplied by the publisher feed · Published May 19, 2026

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Atelier : Transformer un objectif vague en objectif SMART

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