ATF192. 揮別百年手寫簽名嬌生換上數位新裝的秘密 | AI聊專題

from AI聊 · host Alice & Isaac

陪伴無數人長大的嬌生，為何決定捨棄使用超過135年的經典草書商標 [1, 2]？這集節目將帶你從一張1886年的手寫支票出發，聊聊華麗草書為何成了數位時代的閱讀包袱 [2-4]。我們也將一窺嬌生剝離日常洗沐產品，全面轉向醫療科技巨頭的轉折點 [5, 6]。這不僅是視覺設計的改變，更能看見一個老品牌勇敢放下過去，以充滿溫度的全新姿態與現代重新對話的動人故事 [7, 8]。 -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published May 11, 2026

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ATF192. 揮別百年手寫簽名嬌生換上數位新裝的秘密 | AI聊專題

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