EPISODE · May 30, 2026 · 11 MIN
ATF234. Nike放生欖球背後的精準商業算計 | AI聊專題
from AI聊 · host Alice & Isaac
當頂級球星重返賽場，腳上穿的竟不是Nike？本集帶你揭開這個運動服飾霸主在聯賽欖球中戰略性撤退的神秘面紗。我們將聊聊Nike如何精打細算，利用足球裝備巧妙涵蓋欖球市場，並把黃金資源留給最具文化影響力的核心賽道。一起來聽聽，有時候懂得不把錢花在哪，比瘋狂贊助更能看破一家企業的經營大智慧！ -- Hosting provided by SoundOn
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ATF234. Nike放生欖球背後的精準商業算計 | AI聊專題
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