EPISODE · Jun 2, 2026 · 19 MIN
ATF239. 一杯咖啡裝下整個聯名宇宙 | AI聊專題
from AI聊 · host Alice & Isaac
一年36次聯名，瑞幸到底是賣咖啡還是做行銷？從搶瘋了的醬香拿鐵到黑神話悟空，這杯不到20元的咖啡成功把年輕人的喜好全裝進杯子裡！本集帶你走進瑞幸的聯名宇宙，看他們如何用超狂的跨界企劃點燃全網熱情，並巧妙透過咖啡奶茶化讓你不知不覺養成喝咖啡的習慣。一起來聽聽爆發式流量背後，那些關於口味與供應鏈的奇妙商業故事！ -- Hosting provided by SoundOn
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ATF239. 一杯咖啡裝下整個聯名宇宙 | AI聊專題
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