EPISODE · Jun 29, 2026 · 14 MIN
ATF290. 放棄招牌菜的跨國生存智慧 | AI聊專題
from AI聊 · host Alice & Isaac
你以為麥當勞只是賣美式牛肉漢堡嗎？這集帶你撕下刻板標籤，走進不賣牛肉的印度麥當勞，看他們如何為在地文化優雅妥協。我們將陪你回顧這家速食巨頭在面臨衰退時，如何傾聽市場聲音找回初心；並在烏俄戰爭爆發時，為了堅守品牌信仰而勇敢退出俄羅斯市場。這不只是一段企業成長史，更是一堂充滿溫度的跨國生存課！ -- Hosting provided by SoundOn
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ATF290. 放棄招牌菜的跨國生存智慧 | AI聊專題
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