ATG 252: The One Word That Will Sextuple Your Success (It's Not What You Think) episode artwork

EPISODE · Oct 20, 2025 · 18 MIN

ATG 252: The One Word That Will Sextuple Your Success (It's Not What You Think)

from All It Takes Is A Goal · host Jon Acuff

81% of Americans want to write a book. Only 2% actually do. What's the difference between wanting and doing? One word: deadline. In this episode, I'm breaking down why deadlines are the secret weapon for finishing any goal—whether you're writing a book, getting in shape, or finally decluttering that garage. Your Peloton is collecting dust, your planner has cobwebs, and that Ninja Creami is just an expensive paperweight because you're missing this crucial element. I'll show you how to create real deadlines (not fake ones) for any goal, why a goal is actually a promise you make to yourself, and how to join the 2% who actually finish what they start. Because books don't finish themselves, weight doesn't lose itself, and garages don't clean themselves. That's not how this works. That's not how any of this works.In This Episode:Grab your very own Soundtracks: The Conversations Card DeckMake sure to follow me on Instagram and share with your friends!Keep up with my book list on GoodReads!Sign up for my newsletter, Try This!Book me to speak at your event or to your team!My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.Grab my books, Soundtracks and Finish, today!Episode Artwork Photos Photo by Jeremy Bishop and Photo by Road Ahead on Unsplash Have me speak at your next event!

81% of Americans want to write a book. Only 2% actually do. What's the difference between wanting and doing? One word: deadline. In this episode, I'm breaking down why deadlines are the secret weapon for finishing any goal—whether you're writing a book, getting in shape, or finally decluttering that garage. Your Peloton is collecting dust, your planner has cobwebs, and that Ninja Creami is just an expensive paperweight because you're missing this crucial element. I'll show you how to create r...

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ATG 252: The One Word That Will Sextuple Your Success (It's Not What You Think)

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This episode was published on October 20, 2025.

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81% of Americans want to write a book. Only 2% actually do. What's the difference between wanting and doing? One word: deadline. In this episode, I'm breaking down why deadlines are the secret weapon for finishing any goal—whether you're writing a...

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