ATG 276 | The Real Reason You Procrastinate (It's Not What You Think) episode artwork

EPISODE · Apr 6, 2026 · 17 MIN

ATG 276 | The Real Reason You Procrastinate (It's Not What You Think)

from All It Takes Is A Goal · host Jon Acuff

Ask 100,000 people why they procrastinate and you'll get five common answers: task, time, history, fear, and ego. Maybe the project feels overwhelming. Maybe you don't have enough time. Maybe procrastination paid off in college when you still got an A on that all-nighter paper. Maybe you're afraid it won't be perfect, or maybe your ego says "I shouldn't have to do this." All valid reasons, right? Wrong. There's actually only one true reason people procrastinate, and when you hear it, you're going to say "well, duh." In this episode, I'm breaking down those five common reasons people think they procrastinate, then revealing the surprising real reason we all do it. Spoiler: procrastination isn't a problem. It's actually a solution. We use it because we think it's the best tool we have. But what if I told you there's a better way? My new book Procrastination Proof comes out April 14th, and if you pre-order now, you get the entire audiobook for free.In This Episode:Claim $97-worth of Free Bonuses when you Pre-Order Procrastination Proof!You can grab a copy of my new book Procrastination Proof from your favorite bookstore or at my website!Make sure to follow me on Instagram and share with your friends!Sign up for my newsletter, Try This!Book me to speak at your event or to your team!Sign up for the Remarkable You Community today!Keep up with my book list on GoodReads! Have me speak at your next event!

Ask 100,000 people why they procrastinate and you'll get five common answers: task, time, history, fear, and ego. Maybe the project feels overwhelming. Maybe you don't have enough time. Maybe procrastination paid off in college when you still got an A on that all-nighter paper. Maybe you're afraid it won't be perfect, or maybe your ego says "I shouldn't have to do this." All valid reasons, right? Wrong. There's actually only one true reason people procrastinate, and when you hear it, you're g...

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ATG 276 | The Real Reason You Procrastinate (It's Not What You Think)

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This episode was published on April 6, 2026.

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Ask 100,000 people why they procrastinate and you'll get five common answers: task, time, history, fear, and ego. Maybe the project feels overwhelming. Maybe you don't have enough time. Maybe procrastination paid off in college when you still got an...

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