ATGthePodcast 129 - A Conversation with Laura Dawson, Head of Data Quality, EDO, Inc.

Today's episode features a conversation with Laura Dawson, Head of Data Quality for EDO, Inc.. The interview was conducted by Matthew Ismail, Editor in chief of the Charleston Briefings and Conference Director at the Charleston Conference.  Laura has been working with metadata since 1995, mostly focused on metadata about books and publishing, then video. She ran a consulting agency for seven years working with different presses and publishers.  She also worked for HBO for a few years, and she currently works in advertising analytics at EDO, Inc. to create and maintain a taxonomy of brands and products and accompanying attributes like categories. Laura and Matthew will discuss the topic of metadata for non-specialists. Understanding metadata and understanding that the value of metadata is important for all of us in this scholarly communication sphere. They'll discuss what is metadata?  Who is your audience? How are they getting it and what does it cost them? Are all important things to ask about when thinking about metadata.